Although most charitable organizations and community service agencies are partially funded through grants, they must also depend upon financial support from both donations and participant fees to balance their budget. These revenues can vary greatly depending upon public awareness of the organization’s activities and services.
Marketing strengthens interest and involvement in an institution. Since many non-profits cannot afford expensive television or print advertising, a promotional video program can be a very cost effective alternative. It can educate the public about an organization’s mission, promote its services and serve as a practical tool for recruiting new staff. Videos can be shown at community gatherings and distributed as low-cost DVDs. A flash video copy can be inserted in the organization’s website and seen by thousands of viewers.
Presentation of a video program at a fund-raising event helps to increase a funder’s willingness to support the organization. Our clients tell us that having potential donors see the organization in action through personal stories and poignant images on a big screen can be far more effective than an after-dinner speech.
We can tell your story with clarity and emotional impact. This type of video presentation is Smith Hill’s specialty. |